Prada Group opens authorised flagship store on JD.com. Credit: © JD.com.

Italian fashion house Prada Group has partnered with Chinese e-commerce company JD.com to open an authorised flagship store on its platform.

The deal complements the fashion group’s plans to establish an online presence for all its sub-brands by the end of next year.

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The new store, which is part of its digital strategy in the Chinese market, will feature PRADA’s upcoming fall/winter collection.

“We look forward to helping Prada connect with China’s sophisticated consumerse look forward to helping Prada connect with China’s sophisticated consumers.”

The deal also allows Miu Miu and Car Shoe brands of Prada Group to open authorised flagship stores on JD.

JD fashion and lifestyle international business president Kevin Jiang said: “Prada is synonymous globally with the highest taste in fashion and luxury, and it is truly an honour to welcome them to our online platform.

“International brands are increasingly recognising the power of JD when expanding into China’s burgeoning luxury market, and we look forward to helping Prada connect with China’s sophisticated consumers.”

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Global fashion platform Farfetch introduced its flagship store on JD.com, earlier this month, following the merger of JD.com’s luxury shopping platform, Toplife, into Farfetch China in February this year.

The Chinese retailer offered a Level 1 entry point to Fartech on its platform, which allows its 300 million customers to access more than 3,000 brands through the fashion retailer’s network of over 1,000 luxury brand and boutique partners.

The Chinese e-commerce company partnered with Singapore-based company Octopus Retail Management for its latest point of sales (POS) suite of platforms, in March this year.