Technology-driven e-commerce business Razor Group has acquired Perch, a US aggregator of online retail giant Amazon.
The strategic move is part of Razor’s broader consolidation strategy, positioning it as one of the major consolidators within the global e-commerce aggregator ecosystem.
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The acquisition enables Razor to project more than $1bn in medium-term revenue, significantly scaling its operations and establishing a profitable global technology and e-commerce powerhouse.
The combined entity will manage a diverse portfolio of 40,000 products, selling across more than 30 marketplaces and direct-to-consumer channels in ten countries and regions including North America, Latin America, the UK and Europe.
The acquisition follows Razor’s successful integration of Factory14, Valoreo and the Stryze Group.
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The company has also announced a Series D financing round led by Presight Capital.
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By GlobalDataRazor will leverage proceeds from the new funding to enhance its technology infrastructure across the supply chain.
Recent advancements in artificial intelligence (AI) and large language models present Razor with an opportunity to fully automate its consumer-to-manufacturer retail operations.
This automation aims to optimise processes, boost efficiency and accelerate product innovation and delivery cycles.
Razor Group co-founder and CEO Tushar Ahluwalia stated: “We are excited to partner with Perch, the leading US player in our space. The transaction further strengthens our market leadership, solidifying Razor Group as the number 1 player globally.
“In contrast to our peers, our focus has been to build the Western response to Chinese vertical C2M [consumer-to-manufacturer] models like Temu and Shein.
“Therefore, our secret sauce has been to invest in sophisticated technology automation to ensure deep supply-chain integration and hyper-fast product innovation cycles right from the start, a prerequisite to making the model work and seeing us develop the industry’s leading automation stack. With the ongoing advancements in AI and LLMs [large language models], that work continues.”
In February 2024, Amazon unveiled Rufus, an AI-powered shopping assistant designed to revolutionise the shopping experience for its customers.
