rue21 currently operates 752 stores in 45 US states. Credit: Mr. Satterly.

Fast fashion speciality retailer rue21 has selected cloud-commerce company Kibo to create multiple fulfilment options to support its growth in 2019.

The retailer has selected Kibo as its technology partner following an analysis of its customers’ needs for flexible fulfilment options.

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As part of the deal, rue21will integrate Kibo Order Management (OM) solution with its existing inventory system solution and ERP system.

The retailer will also leverage buy-online, pickup in-store (BOPIS) solution from Kibo to provide broader delivery options to its online shoppers, drive customers into local stores and incentivise them to make additional purchases.

rue21 supply chain senior vice-president Steve Lyman said: “We selected Kibo because of the company’s strength in offering an out-of-the-box solution which minimises implementation time, as well as the company’s collaborative approach for implementation and help in designing highly-effective process flows.

“With Kibo, we look forward to offering our shoppers a true omni-inventory experience and improving their shopping journey at rue21.”

“With Kibo, we look forward to offering our shoppers a true omni-inventory experience and improving their shopping journey at rue21.”

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In addition, a Kibo project manager and a customer success advisor were provided to assist rue21 in planning and deploying the solutions, building necessary integrations, providing best practices for workflows, process adoption, and employee training.

Kibo chief customer officer Michelle Fischer said: “We are thrilled to collaborate with rue21 and provide them with a robust solution that further enhances the customer experience offering.

“By expanding its fulfilment options, rue21 will continue to earn loyalty and recurring sales during peak shopping periods where speed and convenience are king.”

Headquartered in Pittsburgh, Pennsylvania, the fashion retailer currently operates 752 stores in 45 US states and online.