British supermarket chain Sainsbury’s has partnered with high street fashion brand Oasis to pilot clothing outlets in its five supermarkets.
The trial will start by early spring next year and will offer from the high street brand’s fashion ranges to customers. The concessions will range from 800ft² to 1,500ft² per unit.
As part of the agreement, Sainsbury’s will open two Oasis concessions to customers during Christmas at Sainsbury’s Sydenham in South London and Sainsbury’s Selly Oak in Birmingham.
Sainsbury’s commercial director James Brown said: “We are delighted to be welcoming Oasis to Sainsbury’s stores. Its on-trend fashion ranges will complement our high-quality Tu clothing offer and support our strategy to make our stores leading fashion destinations.
“The initial trial will see two stores open in time for Christmas, which is brilliant news for those looking for a party outfit or a special gift.”
According to the retailer, Sainsbury’s supermarkets can accommodate more than 400,000ft2 of space for third-party concessions. It also has partnerships with high street brands such as Clarks and Specsavers.
Oasis designate CEO Hash Ladha said: “Trialling Oasis in Sainsbury’s is an exciting development for us. This is about presenting the Oasis product proposition and brand experience to Sainsbury’s customers.
“The customer demographic of both brands is very similar and therefore it is a natural strategic partnership. We are looking forward to opening two stores before Christmas and another three early next year and presenting our brand to new customers.”