UK’s supermarket chain Sainsbury’s is trialling a scan, pay and go technology at one of its stores in London to enable customers to pay for groceries in-store using their smartphone.

Shoppers can skip the checkout completely with the new app.

Customers are able to use the latest version of the SmartShop app at the Clapham North Station Local to scan their shopping using smartphones and use the app to pay from anywhere in the store with the help of Apple Pay.

Instead of paying for shopping at a designated till point, the scan, pay and go trial at Clapham will enable customers to pay for their basket quickly from anywhere in the store.

According to Sainsbury’s, there are more than 100,000 SmartShop transactions and between 3,000 and 4,000 new customer registrations on a weekly basis.

Sainsbury’s Group chief digital officer Clodagh Moriarty said: “Our teams are constantly working hard to bring new convenient shopping experiences to customers and we’re delighted to be the first grocery retailer in the UK to offer customers the ability to shop checkout-free.

“The latest version of SmartShop, with its new payment feature, will make it super quick for customers to get in and out of the store for those that want to scan, pay and go.”

“We’re delighted to be the first grocery retailer in the UK to offer customers the ability to shop checkout-free.”

The Clapham store will also have self-serve checkouts and manned checkouts for customers who might prefer to pay at a till.

Based on the trial, Sainsbury’s will use customer feedback from Clapham to develop and improve the experience prior to testing the technology in different store types and locations.

The retailer’s team of experts developed the SmartShop scan, pay and go app in-house to help customers save time and shop conveniently.

Prior to the trial, the team carried out extensive research, development and user testing, including a trial at Sainsbury’s convenience store in Euston train station.