Sanpower Group has started a supply chain programme in collaboration with UK department store group House of Fraser department stores to introduce premium Chinese brands into new markets around the world.

The programme will enhance House of Fraser’s position as department store chain worldwide and strengthen its business.

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Under the programme, the British firm will carry Chinese brands and products in its stores in the UK, Europe, and worldwide.

With this programme, Sanpower supports the Belt and Road initiative launched by the Chinese Government to boost trade and stimulate economic growth in Asia and around the world.

Sanpower new commerce industry group CEO Kong Jun said: “This is a great platform for premium Chinese products to reach the UK and further afield across Europe.

“Increasing numbers of high-quality Chinese products are becoming popular with British and European consumers.”

“Chinese manufacturing has transformed in recent years from extensive processing and production into a new era marked by independent designs, proprietary brands. and innovation.

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“We are excited to use our tremendous network of resources and cross-border retail expertise to bring the best of Chinese retail to the UK market in a way that brings great value to customers and brands alike.”

The company’s new Supply Chain and Branding Management Centre will manage trade orders received by House of Fraser.

House of Fraser UK global product sourcing spokesman said: “Increasing numbers of high-quality Chinese products are becoming popular with British and European consumers.

“Once these products enter House of Fraser’s sales channel, they will be able to access Europe and the greater global market, given quality and credit endorsement from House of Fraser.”