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July 10, 2019updated 23 Dec 2019 9:24am

Saratix and Custlr launch AI fashion technology in Malaysia

Saratix and Custlr have partnered to launch an artificial intelligence (AI) fashion technology, Simultaneous Artificial Response and Action (SARA) with a user-friendly add-on that provides fashion businesses with services, including body profiling using only an A4 paper, fashion analytics and retail reports.

Saratix and Custlr have partnered to launch an artificial intelligence (AI) fashion technology, Simultaneous Artificial Response and Action (SARA) with a user-friendly add-on that provides fashion businesses with services, including body profiling using only an A4 paper, fashion analytics and retail reports.

Custlr, an online tailoring brand that uses a crowd-sourced engine to produce apparel, will use the AI fashion technology to concentrate on problems impacting its online businesses with regard to inventory holdings, conversion rates and targeted consumer purchasing.

“It has been an amazing journey of innovation and growth. We are very proud of what the team has managed to accomplish.”

Saratix’s AI and A4 technology can precisely measure a person’s body size in just seconds with a mobile device, which is different from the typical average-based profiles that use height and weight.

SARA is powered by Deep Learning Neural Network and machine learning. It was developed with the help of professors, students, developers and engineers from several universities of Malaysia. SARA’s algorithm analyses and produces reports that help to boost business growth, as well as cut down return rates.

Retail and fashion e-commerce brands can try this technology out free, for a limited time only. Several online brands have now signed up and become partners

Saratix COO and director Daniel Loo said: “It has been an amazing journey of innovation and growth. We are very proud of what the team has managed to accomplish.”

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The company is also working on a virtual augmented reality fashion technology to capture and address the key problems in the online world.

Along with Malaysia-based system and software development solutions company, BESTWEB Technologies, Saratix is working on creating a stronger and more intelligent AI.

Saratix is holding a promotional period on the technology so that brands, retail, tailors and e-commerce platforms can use it for free.