US-based retail technology company Searchspring has announced the launch of an ‘e-commerce accelerator’ to support the growth of early-stage and underserved brands.

The scheme has been designed to provide technical capabilities for pre-revenue and early-stage e-commerce companies.

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Searchspring said that it will offer dedicated search, merchandising and personalisation access for e-commerce entrepreneurs and formalised processes for certified minority and women-owned business enterprises (MWBEs).

The programme is intended to improve the shopping experience for participating brand sites.

Searchspring CEO Peter Messana said: “As a start-up or business from an underserved community, it’s often difficult to access the tools that will really grow your business.

“As an entrepreneur myself, I realise that access to leading-edge technology is critically important to growth, which is why we launched the Ecommerce Accelerator and formalised the process for certified MWBEs to benefit from technology such as ours.”

Under its accelerator programme, Searchspring said that the companies will receive discounted access to the search, merchandising and personalisation platform for a 12-month period.

The programme also includes ‘white-glove implementation’ with a dedicated onboarding specialist and account manager.

Searchspring will also provide access to exclusive content and best practices through its Searchspring Academy.

The company said that it is now accepting applications for its Ecommerce Accelerator programme.

Searchspring operations senior vice-president Dori Salisbury said: “We recognise the determination it takes to run and grow an e-commerce brand.

“By removing financial roadblocks for aspiring brands, including those in underserved communities, we can collaboratively create thriving e-commerce businesses.”

Searchspring aims to help brands ‘increase conversion and curate unique shopping experiences’ by providing user-friendly search, merchandising, personalisation and analytics tools.

The company’s solutions are used by Moen, Fabletics, Volcom, Wildfang and Alternative Apparel among other retailers.