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January 21, 2020updated 22 Jan 2020 10:38am

Shoe retailer Joybees launches new product line

Global injection-moulded footwear brand Joybees has launched a new shoe line.

Global injection-moulded footwear brand Joybees has launched a new shoe line.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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The product line features five products, namely Everyday Sandal, Dance Sandal, Casual Flip, Splash Sneaker and Adventure Sandal.

The new line has been made using ethylene-vinyl acetate (EVA) material and comprises flip-flop and multi-strap sandals for women and a children’s slip-on sneaker.

Joybees CEO Kellen McCarvel said: “We are excited to bring a product line to the market place that gives consumers an easy to love shoe at an affordable price point.

“Injection-moulded EVA provides a great opportunity to make a shoe that is durable, comfortable, and lightweight. Additionally, EVA footwear is odour resistant because it is a closed-cell foam. Joybees are easy to clean with water and soap, making them a breeze for anyone on the go.”

Kellen McCarvel has worked for more than half a decade at Crocs as former merchandise manager.

Based in Denver, Colorado, Joybees specialises in delivering footwear at reasonable prices.

Following the launch, the company aims to continue to innovate in the injection-moulded EVA world.

Joybees board member John McCarvel said: “Because of our experience and industry connections, we are uniquely positioned to work with top designers and manufacturers that only established brands typically have the ability to engage.

“I have worked inside many brands that have experienced tremendous growth. I look forward to watching Joybees fill a market void with an accessible, family-friendly product line.”

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.