Footwear manufacturer and retailer Skechers has opened a new flagship store on Dublin’s Grafton Street in Ireland, expanding its footprint in the country.

The new 929ft2 store offers the company’s unique assortment of shoes, coordinating apparel and accessories.

The dedicated performance shop also features the brand’s patented comfort innovations such as Skechers Hands Free Slip-ins Technology, Max Cushioning Technology, Massage Fit Technology, Hyper Burst Technology, and other signature offerings.

Skechers in the UK and Ireland managing director Peter Youell said: “Through our ambassadors Jamie Redknapp and Myleene Klass and our beautiful product showcase, our head-to-toe offering is on full display at our new flagship store on Grafton Street—and its central location alongside esteemed international retailers will attract consumers of every age to the latest Skechers offers, from our Skechers Hands Free Slip-ins styles to our extensive performance, fashion, sport, casual and work and children’s collections.”

Skechers Grafton Street store will complement its concept store on Henry Street and four retail destinations in greater Dublin.

The retailer operates a network of 111 stores across Ireland and the UK as well as over 525 outlets in the US.

Skechers chief operating officer David Weinberg said: “Skechers has an established network of stores across Great Britain and Ireland, and we continue to invest in key markets like this on our path to reach $10bn in annual sales by 2026.

“This flagship destination adds dimension to our brand—building excitement and driving our comfort message home in a district that makes big impressions on consumers.”