Global footwear and apparel company Skechers has opened its first performance-focused store in Europe at Ghent, Belgium.
This strategic move follows the launch of its first performance store in Canada, earlier this year.
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Located at Veldstraat 94, the store boasts over 7,700ft² of retail space, surrounded by dynamic digital LED screens.
Skechers USA Benelux BV general manager Maurice van Berkel said: “Located on a pedestrianised street trafficked by eight million visitors each year, our new store in the heart of Ghent is an ideal space for locals and tourists to experience our popular Glide-Step and new Skechers Cozy Fit styles as well as football boots worn by elite athletes.”
The store features a comprehensive selection of footwear, apparel, and accessories.
Shoppers can choose from Skechers’ signature products such as the Hands Free Slip-ins Technology, Glide-Step Technology, Hyper Burst Pro Technology, Performance FitKnit Technology and others.
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By GlobalDataAdditionally, the store features specialised collections for football, running, golf, basketball, and pickleball.
Skechers president Michael Greenberg said: “Skechers Performance has been a game changer with our advancements and comfort features, as elite pros sign up to play and win in our product on the pitch, court, and green.
“We opened our first-ever performance flagship store in Canada in January to huge fanfare – a new concept with our latest performance product gallery in Ghent. This will enable more athletes and enthusiasts to discover our signature comfort that performs, alongside consumers of every age who wear our lifestyle product.”
With this new addition, Skechers now operates eight retail stores across Belgium and is set to open another location in Messancy during mid-2025.
The brand also distributes product through its website and through leading retailers throughout the country.
Recently, investment company 3G Capital reached an agreement to acquire the global footwear brand Skechers at a price of $63.00 per share.
