1. News
February 10, 2022

SPAR Denmark owner Dagrofa Group to invest in retail chains

The group plans to launch a new retailer model that is focused on independent retailers.

Dagrofa Group, the parent company of SPAR Denmark, has revealed plans to invest kr450m ($69.1m) to expand its store network over the next three years.

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How attractive are current investment opportunities in Europe?

Europe has been identified as one of the most favorable regions for investors, seeing high investment activity in the past year. Most of these investments have been through Debt Offering, valued at close to $700 billion. The region has provided attractive investments in a diverse set of companies. Companies who tend to major themes such Digital Media, Cloud, Artificial Intelligence, E-commerce, and Big Data are recording the highest number of deals, with Digital Media recording close to 2,000 deals. However, GlobalData’s whitepaper offers a full view of the market, analyzing less successful or attractive points of investment as well, examining statistics on Equity Offering investments and PE/VC deals. Understand how government agencies for economies around the world use GlobalData Explorer to:  
  • Track the M&A and Capital Raising volumes into their target market
  • Identify the top sectors in the target market attracting the investments
  • For any investment segment, identify the top Investors inside and outside the target economy that are already investing in the Segment
  • Assess and showcase the growth potential for various Industries in the target economy
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The investment will be made in three retail chains, namely SPAR Denmark, Min Købmand and Let-Køb.

As part of this plan, the company plans to open corporate stores and launch a new retailer model.

The redesigned retailer model is designed to attract independent retailers by offering them financial backing and other support.

Dagrofa said its investment in local stores comes in response to changes to the retail space caused by the Covid-19 pandemic.

Dagrofa SPAR, Min Købmand and Let-Køb chain director Esben Keller said: “We have grown in revenue and market share, which puts us in a good starting position to launch the new strategy.

“I joined Dagrofa in April 2021, in the middle of the pandemic, which called for a completely new business model and a new way of connecting with customers.

“There has been a strong movement towards local shopping, which benefits local grocery retailers.

“This year, the model will be tested in one store at a time, allowing for adaptation before being finalised.

“Independent grocery stores are a priority, and we see opportunities for growth through this model.”

Dagrofa also plans to invest to enhance its customer experience and continue its store modernisation programme.

The company will implement the SPAR Natural concept and invest in further digitalisation this year.

Created by SPAR International, the SPAR Natural concept offers eco and allergy-friendly products, categories from the Danish market and other products sourced from SPAR International.

The concept has been implemented across eight SPAR stores so far.

Keller added: “This year, we will invest in the roll-out of the SPAR Natural concept, created by SPAR International.

“The range focuses on eco and allergy-friendly products, categories that are becoming increasingly popular.”

Free Report
img

How attractive are current investment opportunities in Europe?

Europe has been identified as one of the most favorable regions for investors, seeing high investment activity in the past year. Most of these investments have been through Debt Offering, valued at close to $700 billion. The region has provided attractive investments in a diverse set of companies. Companies who tend to major themes such Digital Media, Cloud, Artificial Intelligence, E-commerce, and Big Data are recording the highest number of deals, with Digital Media recording close to 2,000 deals. However, GlobalData’s whitepaper offers a full view of the market, analyzing less successful or attractive points of investment as well, examining statistics on Equity Offering investments and PE/VC deals. Understand how government agencies for economies around the world use GlobalData Explorer to:  
  • Track the M&A and Capital Raising volumes into their target market
  • Identify the top sectors in the target market attracting the investments
  • For any investment segment, identify the top Investors inside and outside the target economy that are already investing in the Segment
  • Assess and showcase the growth potential for various Industries in the target economy
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.