Retail chain SPAR has launched an online shop in Hungary, which provides home delivery service across Budapest and 49 municipalities surrounding the capital city.
The new online store, which has seen an investment of €3m and creation of approximately 100 jobs, will be expanded to further municipalities in the future.
SPAR Hungary, through the new retail solution, intends to target shoppers aged 25 to 49 years by providing premium quality service. The online shop will feature all the products available in-store at the same price.
Using the online service, which is accessible on platforms, such as tablets and smartphones, shoppers can place requests for deliveries six days a week in two-hour time slots.
Shoppers will be charged a delivery fee of €1.50 to €3.00 with a free delivery service available for orders over €76.
Orders can also be collected from drive-in points located at the INTERSPAR Hypermarkets in Diósd, Pesterzsébet and Szentendre.
SPAR Hungary head of communication Márk Maczelka said: “We have achieved another milestone with the launch of our online solution. Thanks to great teamwork, we have successfully implemented a major project for the business.
“We tested the robustness of the system with some of our loyalty card holders using six vehicles; thanks to the positive response, we officially launched our online shop on 6 May.”
The company will deploy its fleet of 20 SPAR branded Peugeot Boxer (L2H2) trucks for the delivery service, with around 45 drivers handling the deliveries.