Launch of the SPAR brand in Karachi. Credit: SPAR International.

Dutch food retail chain SPAR International is set to make its debut in Pakistan in a move to expand its global footprint.

As part of the plan, the retailer has forged a new alliance with sales management and distribution company Burque Group to carry out the store openings.

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The partnership will initially focus on the development of SPAR stores in Karachi, with plans to expand to other parts of the country with the opening of multi-format stores, ranging from small convenience outlets to large supermarkets.

With the proposed store openings, the company has increased its global presence to 46 countries.

“The SPAR model is tailor-made to respond to the growing demand from consumers for modern, world-class food retailing.”

SPAR International managing director Tobias Wasmuht said: “The country is set to become one of the fastest growing retail markets in the world.

“With a population of over 200 million – two-thirds of whom are under the age of 30, with a quarter living in the top 20 cities – the SPAR model is tailor-made to respond to the growing demand from consumers for modern, world-class food retailing.”

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Over the last ten months, the companies have coordinated to prepare for the planned openings.

SPAR provided support on multiple aspects, including staff training, operational procedures and retail design.

The new 1,000m² supermarket in Karachi comprises a bakery, butchery, full dairy selection, a food-to-go counter and a fruit and vegetable section, a pharmacy, and health and beauty sections.

The retailer enables partners to develop supply chain, retail operations, staff training, retail design and brand development strategies.

As part of the company’s multi-format strategy, its partners operate hypermarket, supermarket, neighbourhood, convenience and online stores.

SPAR’s global retail sales for last year stood at €33.1bn.