1. News
August 10, 2021

Shutterfly buys online marketplace Spoonflower for almost $225m

The addition of Spoonflower’s goods is intended to allow Shutterfly to better serve the growing home decor market.

US-based online retail and manufacturing platform Shutterfly has completed its previously announced acquisition of e-commerce marketplace Spoonflower for an enterprise value of around $225m.

The companies initially signed the deal agreement in June.

Based in Durham, North Carolina, Spoonflower offers custom, print-on-demand fabric, wallpaper and home décor designed by independent artists worldwide.

The marketplace hosts more than 3.3 million artists and creators and an average of 4,000 new designs are uploaded each day.

The company has an international office in Berlin, Germany.

Shutterfly will be able to add wallpaper, fabric, linens, bedding and other home decor soft goods from Spoonflower to its home decor marketplace.

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Around 21 million active Shutterfly users will have access to more than a million independent artists’ designs and can customise their own products in the artist marketplace.

Designers and artists can also sell their designs on Shutterfly or other platforms.

Shutterfly CEO Hilary Schneider said: “This strategic acquisition helps us expand our lens on creativity to include not only photo personalisation but also a full range of custom designs created by independent artists.

“And we will break down the barriers to creating and discovering custom products, gifts and home decor items by providing expanded access to high-quality manufacturing and production at scale for individual creators and small businesses alike.

“We’re delighted to welcome Spoonflower to the Shutterfly family of brands.”

Spoonflower will keep its brand, culture and team structure following the acquisition.

The company will continue to be led by general manager Michael Jones, who will report to Ms Schneider.

Mr Jones said: “We are excited about the opportunity to offer Shutterfly customers a wider assortment of custom-designed products like wallpaper, fabrics, linens and bedding and to connect them with Spoonflower’s community of artists, while enabling our makers to scale their business as a direct result of Shutterfly’s vast manufacturing capabilities and expertise.”