Retailers Software as a service (SaaS) provider Snap+Style Business (S+SB) and next-generation fashion retailer Revolve Group have partnered to offer improved customer personalisation.

As part of the agreement, Snap+Style Business has been integrated as a technology platform partner to help increase sales growth and customer styling.

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S+SB is an omnichannel retail technology platform designed to provide for personalised shopping experiences.

In November 2019, it launched S+SB’s StyleWidget digital platform that allows one-to-one conversations both offline and online between stylist and customer. It is powered by Microsoft Azure.

REVOLVE’s online styling service Style Experts seeks to leverage StyleWidget to connect with its customer.

REVOLVE Group customer retention director Jennifer Fan said: “We are excited to have integrated Snap+Style Business as a technology platform partner to enhance our customer personalisation as we continue on our promise of premium customer service and experience.

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“Powering our conversations and curation with Snap+Style Business’ product suite enables our Style Experts to respond faster to our shoppers with more precise product recommendations, deepening the connection to our customers at each interaction.”

S+SB’s platform integrates digital innovation, human expertise and AI and provides stylists and sales associates with visual data and access to a detailed customer profile to offer premium service and experience to customers.

The platform enhances the turnaround time taken by stylists to make product and style recommendations by nearly 50%.

Snap+Style Business co-founder and chief brand officer Anna Jensen said: “REVOLVE is taking personalisation to the next level and our platform will only amplify their impact in e-commerce.

“Snap+Style Business enhances clienteling capabilities with a powerful combination of digitised conversations, visual curation and a stylist’s editorial eye, in real-time.