A study has shown that British consumers are choosing security over convenience when shopping online to avoid security risks.

Around 32% of UK consumers stopped using services from a retailer or an organisation when they fail to take measures to secure the risk of data breach.

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The study, Global State of Digital Trust Survey and Index 2018, was conducted by independent software corporation CA Technologies and business consulting firm Frost & Sullivan.

According to the index, UK consumers also agreed that they have low trust in the way that businesses handle their data. The UK received a score of 56 out of 100, which is lower than the global average score of 61.

The index also found that 56% of UK business executives agreed that their business was involved in a publicly disclosed consumer data breach, while 44% of businesses agreed that they reported an incident in the last year.

“Around 83% of UK consumers agreed to choose security over convenience during the transaction authentication process.”

The study also found that around 47% of UK business executives agreed that they trade consumer data to other businesses.

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Around 83% of UK consumers agreed to choose security over convenience during the transaction authentication process. However, 59% of business executives prioritise security ahead of convenience.

Frost & Sullivan cybersecurity industry principal said: “We are at a crossroads in the information age as more companies are being pulled into the spotlight for failing to protect the data they hold, so with this research, we sought to understand how consumers feel about putting data in organisations’ hands and how those organisations view their duty of care to protect that data.

“What the survey found is that there is certainly a price to pay whether you’re a consumer or you run a business that handles consumer data when it comes to maintaining data privacy.

“Respect for consumer privacy must become an ethical pillar for any business that collects user data.”