US-based grocery wholesaler Supervalu has signed a reseller agreement with grocery delivery service platform Instacart to expand its digital capabilities and create professional services.
As part of the deal, the grocery chain will provide online shopping and delivery services benefits to more than 3,000 independent retail stores supplied by Supervalu.
The agreement will also provide access to the services to other retailers in more than 240 metro areas across the US where Instacart has presence.
Instacart’s e-commerce platform will also be integrated with Supervalu’s digital marketing services, enabling retailers to reduce labour costs.
Supervalu digital vice-president Tom Kraus said: “Consumers today want the ability to shop for food and groceries anytime and anywhere.
“Instacart allows retailers to meet customers when and where they want to buy with delivery in as little as one hour.”
Instacart’s solution will allow the wholesaler to offer same-day grocery delivery and in-store pickup services to retailers.
The company will also use personal shoppers to pick and deliver orders to customers within one hour.
Retailers with an online business can take advantage of the benefits such as marketing expertise and support, as well as contracted pricing and placement on Instacart.com
Instacart chief business officer Nilam Ganenthiran said: “Instacart’s success is driven by offering communities a same-day grocery delivery experience from the stores they love.
“We are proud to offer our services to Supervalu’s independent retail stores to give customers a convenient, time-saving option to get the products they have come to rely on from their beloved neighbourhood brands.”