US-based discount store retailer Target have announced a limited collaboration with UK brand Hunter, which is known for its iconic Original Wellington boot.

As part of the new collaboration, Hunter will be offering its collection of more than 300 items at Target stores and Target.com from April this year.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The collection will include boots, protective outerwear, bags, apparel and accessories for women, men, children and toddlers.

Hunter will also be supplying its new products for the home and outdoors such as hammocks, sunshades and coolers.

Target executive vice-president and chief merchandising officer Mark Tritton said: “Hunter has long been regarded for its impeccable design aesthetic, rich heritage and playful spirit, and based on our research, it’s a brand our guests know and love. So a pairing between our two brands made perfect sense.

“From the very beginning, we worked with Hunter to develop a well-designed, affordable collection that’s all about fun, optimism and accessible adventure for the entire family.”

“From the very beginning, we worked with Hunter to develop a well-designed, affordable collection that’s all about fun, optimism and accessible adventure for the entire family. The colourful, all-weather pieces found in this line are made for enjoying the outdoors – rain or shine – on any budget.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Most of the products offered by Hunter are said to be under $30.

Hunter creative director Alasdhair Willis said: “Our partnership with Target provides a unique and very powerful opportunity for us to share the Hunter story and engage with a very broad audience in the US.

“We share a similar spirit and brand values. In particular, our appeal to the entire family, and a spirit of joy, optimism and daily adventure. The partnership celebrates this and our connection to festivals and the outdoors.”