US discount retailer Target has introduced a new service Drive Up, which allows customers have their order delivered to their car, to 270 stores in Florida, Texas and the South-East.
The new service aims to enhance consumer convenience and is a part of the retailer’s plans to serve customers through the supply chain and digital technologies.
To use the service, customers can place orders on the Target app, which will inform them when the items are ready for collection.
When travelling to the store, customers need to alert the store they are on the way to the store by clicking on ‘I’m on my way’ button on the app.
Within two minutes after parking in a designated Drive Up spot, the store staff will deliver the products to customers.
A trial of Drive Up launched in Minneapolis-area last year and is currently available at stores in Alabama, Georgia, Louisiana, Mississippi, Oklahoma and South Carolina areas.
Target said it plans to expand Drive Up services to 1,000 more stores across the US by the end of this year.
The retailer also announced it plans to expand its Target Restock overnight essentials offering to more than 24 markets across the US in May this year, planning to cover nearly three-fourths of the US population by the end of 2018.
Target continues to expand its same-day of groceries through Shipt, adding more stores that are eligible for this service, and planning to expand the service that lets guests at select urban stores to have their purchases delivered to their homes later the same day. Starting this month, the service will be available in 60 stores across Boston, New York City, Chicago, San Francisco and Washington DC