Target Corporation is implementing a new security technology in its self-checkout lanes to combat rising theft incidents, Bloomberg has reported.
The system, known as TruScan, utilises cameras to detect unscanned items and alert shoppers accordingly.
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TruScan will be deployed across all Target stores in 2024.
The move comes amidst a growing trend within the retail industry.
Self-checkout stations, initially lauded for their labour-saving benefits, have become a target for theft. Shoplifting methods include bypassing the scanner entirely or using incorrect barcodes to pay less. Traditional security measures such as weight sensors have not been entirely effective.
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TruScan aims to address these issues by providing real-time feedback to customers. Visual and audio cues will notify shoppers of forgotten scans, potentially deterring accidental theft and expediting checkout processes.
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By GlobalDataThe system can also track repeat offenders for further intervention.
Target’s investment in self-checkout security follows its March 2024 announcement of a 10-item purchase limit at these stations.
The Minneapolis-based retailer also plans to increase employee-staffed checkout lanes.
This isn’t an isolated case. Dollar General recently reported significant inventory loss due to theft and other factors, prompting them to overhaul their self-checkout systems. 300 locations with high shrinkage rates will reportedly see self-checkouts replaced with employee-assisted lanes, and 9,000 stores will undergo similar conversions.
Kroger Co has also acknowledged an increase in organised theft at self-checkout stations. It is reportedly actively investing in anti-theft technologies to combat the growing problem.
The actions of Target and other retailers highlight a significant shift in the industry’s approach to self-checkout technology. Balancing operational efficiency with loss prevention has become a key priority.
As companies implement new security measures and potentially adjust staffing levels, the future of self-checkout remains to be seen.
