UK-based supermarket chain Tesco has partnered with Hasbro and non-profit environmental education company Wastebuster to pilot a new in-store recycling campaign.
Wastebuster’s Recycle to Read toy recycling initiative seeks to drive a circular solution for unwanted or broken hard plastic toys.
Go deeper with GlobalData
As part of the campaign, Recycle to Read collection bins will be installed at selected Tesco stores from 4 September. The partnership plans to expand the scheme to additional stores depending on customer reactions.
Children and families can recycle broken, hard plastic toys through the toy recycling bins placed in these stores and collect points for books.
Families can earn Planet Care Points for any schools attended by children from two to 11 years old in the Sussex area by registering their rehomed and recycled plastic toys through the Wastebuster website.
Schools eligible for the programme can register freely to earn points for books.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataTesco toys category director Ally Rose said: “We are always looking for new ways to remove, reduce, reuse and recycle plastic in our business, so we’re delighted to be able to support the Recycle to Read campaign as a way to help our customers do more of this at home. As well as trialling a new way we can work together on hard-to-recycle plastics, it also helps to give children greater access to reading.”
Earlier this month, the retailer provided its staff with body-worn cameras amid the rising violence and abuse against workers.
