Californian regional grocer The Save Mart Companies will leverage grocery technology company Instacart’s in-store and e-commerce solutions as part of their expanded partnership.
Almost all 200 Save Mart, FoodMaxx and Lucky store locations will now feature AI-powered smart carts and an order management system for grocery foodservice.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Caper Carts, Instacart’s AI-powered smart carts, offers an interactive screen that engages customers, tracks spending for budget management and incorporates a loyalty programme for direct access to coupons and deals.
FoodStorm, Instacart’s order management system, allows customers to place orders for made-to-order items directly on the Caper Cart screen while they shop, then receive a notification once it’s ready for pickup.
The Save Mart, FoodMaxx and Lucky websites will use Instacart’s Storefront Pro tool for e-commerce advertising. This includes the option for the brands to create their own retail media networks, alongside customisable homepage and merchandising layouts, self-serve marketing and analytics tools, and support for third-party integrations such as coupons and loyalty programmes.
The Save Mart Companies first partnered with Instacart in 2019 to launch same-day delivery across its banners. The company also linked with Uber to launch an on-demand and scheduled grocery delivery service in late 2023.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataInstacart chief business officer Chris Rogers commented: “We’re committed to giving grocers the technology they need to better serve their customers, no matter how they choose to shop.”
The Save Mart Companies chief digital officer Tamara Pattison added: “Whether it’s accessing coupons and deals on the carts or easily ordering the ‘farm-to-fork’ foods they know and love, we’re creating seamless experiences for our customers across online and in-store.”
