1. News
January 28, 2020

The Vitamin Shoppe and LA Fitness partner to open in-gym shops

US-based omni-channel nutritional products specialty retailer The Vitamin Shoppe has partnered with US fitness chain LA Fitness to open new in-gym shops.

US-based omni-channel nutritional products specialty retailer The Vitamin Shoppe has partnered with US fitness chain LA Fitness to open new in-gym shops.

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Under this partnership, The Vitamin Shoppe locations will open inside LA Fitness health clubs.

The new locations offer a merchandise collection of more than 900 stock keeping units (SKUs) that consist of around 90 major health and wellness brands.

It also features the retailer’s BodyTech, BodyTech Elite, True Athlete, and ProBioCare brands.

The Vitamin Shoppe CEO Sharon Leite said: “We are thrilled to bring The Vitamin Shoppe experience directly into LA Fitness locations. These shops provide the health-conscious members of LA Fitness easy access to their favourite sports nutrition and supplement products, as well as the exceptional expertise and guidance of our health enthusiasts.

“This initiative represents an innovative new channel of distribution for The Vitamin Shoppe with great potential for growth and we look forward to a productive partnership with LA Fitness.”

Based in Secaucus, New Jersey, The Vitamin Shoppe has already opened nine locations within the LA Fitness chain since November. These 300ft² locations, located in New Jersey, New York and Florida, are directly operated by the company.

The specialty retailer has offered a 10% discount for new customers who initially enrolled for The Vitamin Shoppe’s Healthy Awards loyalty programme in an LA Fitness gym.

The Vitamin Shoppe is a subsidiary of Franchise Group.

The company operates over 750 retail stores under The Vitamin Shoppe and Super Supplements banners. Products are also sold online.

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Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.