US-based online apparel retailer Tipsy Elves has selected the Mi9 e-commerce solution for its online business.

Developed by Mi9 Retail, the Cloud-based solution has been designed to perform various activities, including order, content and customer relationship management applications.

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Headquartered in San Diego, California, Tipsy Elves retails holiday-themed apparels such as sweaters and novelty items through its website and other online vendors.

Tipsy Elves co-founder Evan Mendelsohn said: “While platforms like Shopify would force us to conform our URLs to a specific format, the Mi9 e-Commerce tools for technical SEO will enable us to maintain our current SEO structure and keep the strong search engine performance we’ve worked for years to achieve.”

“Tipsy Elves not only needs technology they can trust to perform, but also a technology partner they can count on to help them succeed.”

By incorporating the Mi9 e-commerce solution, Tipsy Elves intends to efficiently manage business activities such as returns management, product reviews and abandoned cart retargeting.

Based in Miami, Florida, Mi9 Retail offers software solutions such as merchandise management, digital commerce, and store operations for retailers worldwide.

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Mi9 Retail CEO Neil Moses said: “Seasonal companies face a unique set of challenges because the majority of sales occur during a short time period.

“Tipsy Elves not only needs technology they can trust to perform, but also a technology partner they can count on to help them succeed.

“We are happy to be that partner for a fun company that people love, and we are excited to help Tipsy Elves increase customer engagement and boost their conversion rates.”

Mi9 Retail also operates in North America, Europe and Asia.