North American travel retailer Hudson has unveiled the next-generation of its stores featuring a revamped design concept.
Designed to meet the growing demands of current travellers, the new stores align with the retailer’s future growth and improve the airport experience.
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The redesigned stores will be equipped with digital displays to feature localised consumer content, which will be monitored by the corporate team.
The store concept features an open flexible architecture design with interchangeable modular walls that allow it to be adapted to meet requirements.
Hudson will launch the store model in phases in key markets, starting early next year.
Hudson EVP and chief operating officer Brian Quinn said: “Our mission is to reflect the changes in the travel industry that passengers have come to expect.
“Our refreshed design concept will grab customers at the door and draw them all the way into the back of the store, giving us the opportunity to customise each store to make it more enticing to travellers and profitable for our travel-hub partners.”
Hudson’s next-generation store concept will also feature self-checkout stations to streamline the shopping experience for the travellers.
Hudson will also introduce its new consumer-facing mobile application in mid-2020.
The new Hudson Blue app connects Hudson stores and travellers through their mobile device.
Hudson chief executive officer Roger Fordyce said: “In addition to the unique digital elements, our next generation store concept is the perfect platform to not only expand Hudson’s current retail offerings and partnership categories but more importantly allows product mix and transactional flexibility to evolve as our customers and trends evolve.”
With over 30 years of experience in transport retail sector, Hudson operates more than 1,000 travel convenience, speciality retail, Duty-Free and food and beverage destinations in airports, commuter hubs, landmarks and tourist destinations.
