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January 13, 2020

True Fit enters strategic partnership with Google Cloud

Data-driven personalisation platform True Fit has entered a strategic partnership with Google Cloud.

Data-driven personalisation platform True Fit has entered a strategic partnership with Google Cloud.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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The partnership will enable retailers to have improved access to the company’s largest connected data set for fashion Fashion Genome, which powers the True Experience platform.

Since 2010, True Fit has raised more than $100m from venture capitalists to build Fashion Genome and organise it with the footwear and apparel data.

The technology company seeks to ‘unlock digital growth’ in the $2trn global footwear and apparel industry.

The personalisation platform enhances the shopping experience by allowing retailers to insert style, fit, and size recommendations for its customers.

According to the software company, retailers that use True Fit’s platform on Google Cloud’s infrastructure benefit from minimised returns, increased customer lifetime value and loyalty.

The partnership will also help enhance the processing power, speed, and reliability subsequently improving the shopping experiences, relevance, and insights.

True Fit co-founder and chief product and marketing officer Romney Evans said: “We believe in a diverse retail future that closely connects retailers to their consumers.

“We’re thrilled to partner Google Cloud not only for performance, speed, and reliability but also because our two companies have shared values for providing retailers white-glove service, as well as shared vision and incentives to help create a thriving, competitive and connected retail ecosystem that inspire consumers.”

The True Fit platform is currently used by 250 global retail sites, representing 17,000 brands and 150 million registered users.

In a separate development, True Fit partnered with multi-enterprise platform Bamboo Rose to offer a hyper-personalised selection of apparel and footwear products online.

True Fit is a data-driven personalisation platform for footwear and apparel retailers.

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img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.