Uber Eats has partnered with US speciality beauty retailer Ulta Beauty, making products from more than 1,500 of its stores available through the delivery platform across the US.
The range spans over 600 brands across both mass-market and prestige segments.
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Shoppers can now order beauty and wellness products, including cosmetics, skincare, haircare, fragrances and personal care items, via the Uber Eats app, with options for same-day or scheduled delivery.
The collaboration extends Uber Eats’ retail ambitions beyond its food delivery roots, adding to an existing portfolio that already covers categories such as electronics, home improvement and beauty.
The Ulta Beauty addition also broadens the platform’s national retail reach and product depth.
The launch has been timed ahead of Mother’s Day in the US, a period that typically drives heightened demand for beauty and gifting products at retail.
Ulta Beauty’s most recent full-year results showed net sales climbing 9.7% to $12.39bn in fiscal 2025, which ended 31 January 2026, supported by comparable sales growth, its Space NK business and new store openings.
Comparable sales grew 5.4%, underpinned by a 3.3% rise in average ticket and a 2% increase in transactions.
The company has, however, forecast a slower pace of growth for fiscal 2026.
The Ulta Beauty deal follows a similar arrangement signed last month between Uber Eats and home improvement cooperative Ace Hardware, which made on-demand delivery available from more than 3,700 Ace locations across all 50 US states.
