UK luxury department store Harrods is set to undergo a $265m renovation in a bid to lure more shoppers from Hong Kong and China.
Opened in 1849, the store is located in Knightsbridge, London, and occupies a 20,000m² site. It has 330 departments that cover one million square feet of retail space.
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As part of the project, the entire retail space of the store will be re-developed over the next three years, while the design of the exterior with its 12,000 light bulbs, as well as and green awnings will be retained.
Additionally, all departments inside the store will be refurbished and the Fine Watch Room will be expanded.
There are also plans to extend the two-floor beauty hall.
Harrods managing director Michael Ward told South China Morning Post: “Our Hong Kong and Chinese customers are extremely important to Harrods so are considered part of our redevelopment plans. For us, the future is in the East and we have been focusing on that for a number of years.”
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By GlobalDataWard further added that several options were being considered to attract more customers from China.
The signage improvements will help customers to navigate their way through the store. More product information will also be included on food items.
Qatar Holdings, the sovereign wealth fund of the State of Qatar, acquired Harrods in May 2010.
