US-based sports equipment company Under Armour has raised the minimum hourly pay of some of its retail workers to $15.

The decision will benefit more than 8,000 of the company’s part-time and full-time employees, who represent around 90% of its Retail and Distribution House (DH) workforce.

From 6 June, the minimum pay rate for Under Armour’s hourly teammates in the US and Canada will rise by up to 50%, increasing from $10 to $15 an hour (CAD$15.25).

Under Armour Americas president Stephanie Pugliese said: “Teammates in our retail stores and distribution houses are our strongest asset and we needed to make a strategic decision on our hourly wages to be a competitive employer in the retail space.

“We’re delighted to be able to raise our minimum pay rate and acknowledge the hard work of our frontline teammates in retail and warehouse, particularly over the past year.”

This increase in pay rate is one of several actions Under Armour has taken to enhance its workers’ experience.

In the coming years, the company plans to enact further measures for its teammates through various initiatives.

These initiatives include compensation, learning and development and a new incentive plan for hourly teammates.

The retailer currently has more than 3,000 open roles in retail locations and distribution houses, some of which are seasonal and include sales teammates, store managers and stock teammates.

Under Armour president and CEO Patrik Frisk said: “Our Retail and Distribution House teammates are the backbone of our business and play an essential role in our ability to serve our Focused Performers.

“We are committed to doing the right thing, and at the centre of our commitment is ensuring our teammates feel valued and appreciated.”

In February, Walmart announced plans to raise the average wages of 425,000 frontline associates to more than $15 an hour.