US-based fashion retailer Nordstrom acquired retail technology company BevyUp and MessageYes to expand online presence and further meet the needs of today’s customer.
Established in 2012, in Seattle, Washington, BevyUp offers digital selling tools to meet the needs of the retail industry, while MessageYes offers a platform that is based on the conversational commerce.
Nordstrom technology senior-vice president Brian Gill said: “The retail environment is changing faster than ever, but the value of service, speed, convenience and newness remain constant.
“To continue to be successful into the future, we need to invest in technologies that will enable us to deliver on those qualities and better serve customers in a digitally-connected world.”
The two acquisitions are reported to be part of Nordstrom’s strategy to create a seamless shopping experience for its customers.
Nordstrom will be integrating the BevyUp’s digital selling platform with its new mobile employee app which will be released in the coming year.
BevyUp founder and CEO Mauricio Cuevas said: “BevyUp was founded on the simple idea that retailers could develop meaningful connections with their customers.
“We’ve helped revolutionise the customer experience by extending a salesperson’s relationships beyond the confines of brick-and-mortar stores. Becoming a part of the Nordstrom team gives us the opportunity to take our combined efforts even farther.”
By acquiring MessageYes, the US-based retailer intends to further enhance its capabilities in engineering, data science and machine learning skills.
MessageYes founder and CEO Dave Cotter said: “Personalised shopping has long been our focus, and it’s something that’s been core to Nordstrom since they were founded back in 1901.
“Nordstrom has succeeded in building emotional relationships with their customers – creating connections that go well beyond a transaction. When we started MessageYes, that’s exactly what we wanted to do.
“Joining Nordstrom enables us to take a lot of our concepts and integrate them across all of the channels Nordstrom uses to serve customers.”