Finnish e-commerce company has announced its first acquisition with the purchase of online retail store E-ville.

Based in Finland, e-ville serves customers in Finland and the Nordic countries.

The platform offers a selection of mobile phones, bicycles, leisure equipment, electronics and other home products.

The deal is valued at around €5.3m ($6.05m), which will be paid in a combination of cash and new shares to be issued to e-ville.

Both companies have also agreed to additional purchase price instalments of up to around €6.7m, which could take the deal’s total value to €12.0m.

The acquisition is in line with’s strategy to expand its own-brand product range.

The company expects to benefit from E-ville’s experienced sourcing organisation, which operates in Shenzhen and Hong Kong, China. CEO Panu Porkka said: “The acquisition is the first in the history of

“We have had strong organic growth during past years, and this acquisition provides an excellent fit with strategic growth targets.

“E-ville’s consumer, corporate and wholesale business and sourcing service in the Far East will strengthen our key growth areas.

“E-ville’s innovative and efficient corporate culture fits perfectly with’s culture and the way we work and serve our customers.

“We warmly welcome E-ville’s personnel to the Verkkis community.”

The deal is expected to complete in April and will be integrated into’s figures from the second quarter of this year. said it expects E-ville to have a positive impact of between €5m to €8m on its revenue this year.

Following the transaction, E-ville’s online store will continue to operate and serve its customers as normal.

E-ville employs around 40 people across Finland, China and Thailand, who will continue to work for the company following the transaction.

The company also has a warehousing and maintenance team based in Mäntsälä.