British supermarket chain Waitrose, part of the John Lewis Partnership, has revealed plans to open the first in-store GAIL’s bakery at its Canary Wharf store.
The new takeaway bakery will be located on the lower ground floor.
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The move comes a year after Waitrose introduced dedicated sections offering GAIL’s bakery products in 64 stores.
The new 280ft² bakery, designed in the brand’s distinctive style, will offer Waitrose Canary Wharf customers bread, baked goods, and speciality coffee, all prepared on-site.
The bakery will also feature GAIL’s click-and-collect service and provide home and office delivery.
The new bakery will open on 6 June 2024.
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By GlobalDataWaitrose customer director Nathan Ansell said: “Building on [this] successful partnership, the launch of a new and innovative GAIL’s bakery is hugely exciting. Synonymous with quality, expertise, and taste, GAIL’s very much reflects our own core values and we know how much our food-loving customers enjoy their products.”
The Canary Wharf store significantly contributes to the partnership’s success, accounting for 5% of total GAIL’s sales within Waitrose.
Nationally, sales of GAIL’s products in Waitrose stores have seen a 35% year-on-year increase.
GAIL’s managing director Marta Pogroszweska said: “We are delighted to be opening one of our neighbourhood bakeries within the Canary Wharf Waitrose. We look forward to further strengthening our partnership with Waitrose and welcoming the community to our latest craft bakery.”
In April 2024 Waitrose lowered prices on 200 of its everyday grocery items as part of efforts to deliver value to customers and compete with rivals.
