Retailer-owned cooperative Wakefern has expanded the usage of interactive multimedia sampling kiosks from the multisensory in-store retail media company, Freeosk.
The interactive sampling kiosks are intended for turnkey, multisensory and in-store retail media activation.
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Wakefern is installing Freeosk units in 95 ShopRite and The Fresh Grocer stores as part of the expansion.
Wakefern marketing and wellness strategy MS RD director Natalie Menza-Crowe said: “Trial lowers barriers to entry for products and expands the shopper base for brands by attracting incremental users to the category while in-store.
“By capturing the shopper activity, brands are provided transparent measurement and retail media opportunities to engage with emerging and renewed brand users.”
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The expansion comes after Wakefern and Freeosk tested the kiosks successfully.
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By GlobalDataThe kiosk enables shoppers to combine in-store merchandising, automated sampling and relevant content.
According to Freeosk, this reduces buyer repulsion while also transforming ordinary in-store spaces into discovery destinations for new products and categories.
The company’s campaigns recorded an average sales lift of more than 50%.
Freeosk president, co-founder and CEO Matt Eichorn said: “Brand adoption is a key milestone on the path-to-purchase. From that moment on, you build loyalty and customer lifetime value. Freeosk is honoured to help facilitate seamless in-store retail media programs with Wakefern that provide clear ROI.”
