US-based drugstore chain Walgreens has started using Zebra Technologies’ enterprise-class handheld mobile computers and tablets to improve in-store operations and enhance customer experience.

The company is using Zebra’s ET50 tablet and TC51 mobile computer across all its stores in the US.

Walgreens chief information officer and senior vice-president Steve Turner said: “Every customer has a unique need when shopping, so each experience needs to be personalised for it to be successful.

“Zebra’s mobile solutions make it easy and frictionless for our team members to complete store management tasks and assist shoppers, so that we can focus on delivering the best possible experience for customers every time.”

The computing solutions enable the Walgreens associates to access real-time information and allow them to complete daily tasks, check planograms and fetch product information. Devices can also be used to set up an order for home or direct-to-store.

“Zebra’s mobile solutions make it easy and frictionless for our team members to complete store management tasks and assist shoppers.”

Additionally, it will allow them to assist the shoppers with their queries and help to optimise productivity.

Zebra Technologies senior vice-president and chief marketing officer Jeff Schmitz said: “Consumer expectations are rapidly changing, and retailers need to evolve to meet the increase in on-demand needs.

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“Zebra’s intuitive mobile computing solutions provide Walgreens’ team members with a performance edge.

“Through better training and visibility into everything from inventory to shopping behaviour, Walgreens is optimising operations and improving the customer experience with quicker, more knowledgeable service.”

Walgreens has also planned to exhibit the new in-store solutions operating on Zebra’s mobile computers at NRF 2019.