American retail company Walmart is changing its legal name from Wal-Mart Stores to Walmart, in an attempt to reflect its increasing focus on its digital business.
The rebranding exercise will become effective in February next year.
The name change comes at a time when the retailer is exploring different ways to offer improved customer services through stores, online and mobile apps, as well as pick-up and delivery services.
Walmart president and CEO Doug McMillon said: “Our customers know us as Walmart and today they shop with us not only in our stores but online and with our app as well.
“While our legal name is used in a limited number of places, we felt it was best to have a name that was consistent with the idea that you can shop us however you like as a customer.
“Looking ahead, we’ll continue to invest in and strengthen our stores around the world and expand our e-commerce capabilities as we help save customers’ time and money.”
Having opened its first international location in Mexico City in 1991, the retailer launched Walmart.com in 2000.
The company was originally incorporated as Wal-Mart in 1969.
Later, the name was changed to Wal-Mart Stores in 1970 and the retailer has continued to operate with the new name.
Walmart currently operates under 60 different banners in multiple jurisdictions, including e-commerce sites, and more than 11,600 stores and clubs in 28 countries.