US retail major Walmart has introduced Nursery Shopping Destination for its online baby store department.
The online baby store follows the company’s efforts to create a new in-store experience in the baby department across more than 2,000 stores in the US. Customers can shop a wide assortment of products across all baby categories.
Go deeper with GlobalData
Walmart e-commerce US baby vice-president and general manager Lauren Uppington said: “The new destination features the ability to shop hundreds of baby items through six curated collections of the most popular styles of nursery décor – Wanderlust, Boho Chic, and Mid-Century Modern, as well as timeless options for baby boy, baby girl, and gender-neutral nurseries.
“The experience also includes the ability to shop spaces in the room such as nursing, diaper changing, and closet storage.”
The retailer has also expanded its baby product portfolio by adding more than 30,000 new items over the past year.
Some of these products include Chicco car seats and strollers, Delta Children products, Skiddaddle by Skip Hop baby accessories, Snoo Smart Sleeper bassinet by Happiest Baby, and Water Wipes.
Uppington added: “Since summer and early fall have historically been when most babies are born, now is the perfect time to introduce this new shopping destination to busy families.
“Now, customers who are growing their families can spend less time losing sleep over their nurseries and, trust me, this is the time to try and get some rest before baby arrives.”
