Walmart has signed a long-term partnership with sports brand Fanatics to introduce a new store, Fan Shop by Fanatics, for the brand on the retailer’s online platform.
Fan Shop by Fanatics will offer a range of items from various professional sports leagues such as NFL, NBA, MLB, NASCAR and MLS. It will also provide Nike, New Era, Majestic and Fanatics products.
Products offered in-store include licensed apparel, jerseys, hats, collectables, tailgating items and novelty products.
Walmart US eCommerce sports and fitness general manager Eric O’Toole said: “We offer more than 75 million items on Walmart.com and, as we continue to grow our assortment, we are also focused on adding harder-to-find specialty items.
“Today’s announcement of our partnership with the sports brand is part of this ongoing commitment to create unique, specialised experiences on Walmart.com that make it easier to find the items our customers, in this case, sports fans, are looking for.”
Fanatics will have the exclusive licensing rights to manufacture and distribute merchandise for major professional sports leagues and events.
According to O’Toole, this will allow Walmart to offer latest items such as official fan gear for sporting events.
Earlier this month, Walmart expanded its online grocery service network with the addition of delivery companies Point Pickup, Skipcart, AxleHire, and Roadie.
The four companies will support the retailer to deliver groceries in metro areas across four US states.