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January 29, 2018

Walmart forms strategic alliance with Japanese e-commerce firm Rakuten

US-based supermarket chain Walmart has entered a strategic alliance with Japanese e-commerce company Rakuten to leverage each company’s assets to widen consumer reach and provide an enhanced service in Japan and the US.

US-based supermarket chain Walmart has entered a strategic alliance with Japanese e-commerce company Rakuten to leverage each company’s assets to widen consumer reach and provide an enhanced service in Japan and the US.

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The alliance includes the introduction of a new online grocery delivery service in Japan in the third quarter of 2018.

To be known as Rakuten Seiyu Netsuper, the online grocery delivery service will aim at increasing fulfilment capacity, enriching the merchandise offering and improving convenience for customers.

“Rakuten and Walmart are uniquely positioned to empower our customers around the world with innovative services.”

The service will open a dedicated fulfilment centre besides offering deliveries from stores of Seiyu, which is a unit of Walmart.

Rakuten Seiyu Netsuper will offer its customers products such as fresh produce, daily consumables, and convenience items such as partially prepared foods and ready-meal kits.

Walmart president and CEO Doug McMillon said: “Rakuten is a strong e-commerce business and we’re excited to collaborate with the top online shopping destination in Japan.

“Here in Japan and everywhere we operate, we’re constantly exploring new ways to make every day easier for customers by offering great experiences in stores, online, via mobile – no matter how customers want to shop.

“We look forward to expanding our grocery footprint in Japan and launching a new offering of e-books and audiobooks for our customers in the US.”

Rakuten chairman, president and CEO Hiroshi Mikitani said: “As global leaders in e-commerce and offline shopping, Rakuten and Walmart are uniquely positioned to empower our customers around the world with innovative services.

“We are excited to partner with Walmart because of its commitment to creating the best solutions to serve customers with low prices.”

Walmart has also formed an exclusive retail alliance which will enable the supermarket chain to sell e-books and audiobooks, as well as offer Rakuten Kobo eReaders in Walmart stores and online at Walmart.com in the US later this year.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.