Walmart and Ibotta partner to launch digital offers programme
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Walmart and Ibotta partner to launch digital offers programme

30 Jun 2021 (Last Updated June 30th, 2021 16:19)

The programme is an expansion of Walmart and Ibotta's existing collaboration, which began in 2018.

Walmart and Ibotta partner to launch digital offers programme
Walmart and Ibotta will create and launch a digital offers programme on Walmart’s website and mobile app. Credit: The Focal Project / Flickr.

Walmart has signed a multi-year partnership with cashback rewards platform Ibotta to create and launch a digital offers programme for its customers.

The programme aims to provide customers with access to hundreds of cash rebates on popular products.

Launched on the retailer’s website and mobile app, the programme is an expansion of the two companies’ collaboration, which began in 2018.

Walmart US executive vice-president and chief customer officer Janey Whiteside said: “We’re pleased to partner with Ibotta to bring unmatched digital offers to Walmart shoppers while still giving customers a consistent way to save.

“The partnership is a win-win. We’re able to find new and exciting ways to help customers save even more with Walmart, all while propelling our business forward, driving loyalty and creating new ways for us to engage suppliers.”

Under the terms of the agreement, Walmart will join the Ibotta Performance Network (IPN).

The IPN delivers cash rebates in a coordinated fashion across large third-party sites, including social media networks, recipe sites and other platforms.

Ibotta founder and CEO Bryan Leach said: “In expanding this important relationship, we are thrilled to bring the value of closed-loop cash rebates and the IPN to the world’s largest retailer and all its customers.

“Walmart has been an innovative leader in retail for six decades, and we are honoured to work with them on this programme and to be their exclusive third-party provider of digital item-level rebates on Walmart platforms.

“Walmart’s participation in the IPN will further enhance our ability to drive significant traffic and sales to their stores and digital properties.”

Earlier this month, Walmart announced an investment in drone services provider DroneUp to boost its efforts to develop a last-mile delivery solution.

DroneUp provides authorised government drone services for 11 US states serving public sector organisations, as well as operating commercially across the country.