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January 11, 2018

Walmart to launch Scan & Go app in more stores across US

US-based retailer Walmart is planning to expand the availability of Mobile Express Scan & Go (Scan & Go) technology to 100 new stores across the country this month.

US-based retailer Walmart is planning to expand the availability of Mobile Express Scan & Go (Scan & Go) technology to 100 new stores across the country this month.

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The app will enable Walmart customers to scan and bag items, including produce, as they shop and pay directly with their phones.

With this feature, customers will no longer have to queue at the checkout registers.

The Scan & Go application is currently being tested at selected Walmart stores, including Dallas-Fort Worth, Orlando and Northwest Arkansas.

“Wallmart intends to expand this feature to more stores across 33 US states.”

As part of the test, the select Walmart stores will also have Scan & Go kiosks where customers can scan their selected products using handheld devices.

The Scan & Go kiosks are being placed at the stores in order to allow customers experience the new service before downloading the Scan & Go application into their phones.

Wallmart intends to expand this feature to more stores across 33 US states.

The Scan & Go app is available for Android and iOS smartphone devices.

Once the customer has completed shopping and payments for their items through the app, they can walk out of the store through the Mobile Express lane.

The retailer noted that the new app not only saves its customers time but it also helps them to keep a check on their spending, as they can view the price of each item as they scan them, along with a running total.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.