New York-based brand management company WHP Global has entered into an agreement to acquire a majority stake in denim brand G-Star RAW.

Financial terms of the transaction have not been disclosed.

As part of the agreement, the current G-Star shareholders, as well as founder Jos van Tilburg, will hold a stake in the brand.

The brand’s wholesale, retail and e-commerce distribution will continue to operate out of the Amsterdam headquarters.

In addition, the G-Star RAW CEO Rob Schilder-led leadership team will also handle the brand’s marketing and product development functions.

WHP Global chairman and CEO Yehuda Shmidman said: “G-Star RAW is a strong digital denim fashion brand with an exceptional team that we believe is primed for accelerated growth. We are thrilled to partner with founder Jos van Tilburg and CEO Rob Schilder.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The transaction is subject to customary closing conditions including works council procedure and is expected to complete in the fourth quarter of 2023.

Retail sales of WHP Global’s portfolio of brands, including G-Star Raw, produce more than $7bn.

G-Star CEO Rob Schilder said: “Over the past few years, G-Star has successfully transitioned towards an online first company. We look forward to working closely with WHP Global in this partnership, as we harness their expertise to expedite G-Star’s global expansion, by strengthening our presence in the US and tapping into new geographies as well as new product categories.”

In April this year, WHP Global also acquired menswear brand Bonobos from Walmart, alongside fashion apparel retailer Express.