US-based consumer retail company Williams-Sonoma has launched four online company-owned websites in Canada for the first time.
The firm currently has 24 stores in Canada and its online channels generate more than 50% of its revenue.
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The new sites feature mobile-based purchases, Canadian in-store products, upcoming products and localised content marketing that highlights national holidays and traditions.
The firm has launched its first international websites in Australia and the UK in 2013.
Several Williams-Sonoma’s brands, inclduing Pottery Barn, West Elm, PBteen, and Mark and Graham, are marketed through e-commerce websites, direct mail catalogues and retail stores.
Williams-Sonoma president and chief executive officer Laura Alber said: “Canada is an important market for us, and we are excited to offer our Canadian customers the convenience of online shopping, providing them with a complete multi-channel experience.”
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By GlobalDataAs part of the new launch, new-to-market items include best-selling products from the US, including cutlery and cookware from Williams Sonoma; and furniture and decorative pieces from West Elm.
Currently operating in the US, Canada, Australia and the UK, Williams-Sonoma offers global shipping to its customers and has unaffiliated franchises operating stores in the Middle East, Philippines and South Korea, as well as stores and e-commerce websites in Mexico.
