Australian retail company Woolworths has partnered with US-based grocery automation start-up Takeoff Technologies to enhance the online shopping experience for customers.

The partnership will see Takeoff’s automated solution being implemented for micro fulfilment capabilities at three Woolworths Group store locations.

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Implementation is expected to start within the next year. The three sites are yet to be identified and could include supermarkets and drinks.

“This partnership with Takeoff will allow us to deliver ultra-convenience at a local level, with the ability to be even closer to the customer for that last-mile delivery.”

Based on the technology suitability assessment, Woolworths will plan the further roll-out of Takeoff’s automated solution.

Woolworths Group CEO Brad Banducci said: “Our customer expectations are changing rapidly, with more and more turning to online shopping to help them in their busy lives.

“At Woolworths, we are continuing to look for ways to enhance our customers’ online experience, especially the speed at which we make orders available to them.

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“This partnership with Takeoff will allow us to deliver ultra-convenience at a local level, with the ability to be even closer to the customer for that last-mile delivery.”

Takeoff builds compact, automated micro fulfilment centres and Woolworths is its exclusive partner in this domain.

Takeoff technology uses a store’s existing footprint to improve online operations and helps optimise space.

Takeoff co-founder and CEO Jose Vicente Aguerrevere said: “We are thrilled to partner with Woolworths Group.

“They are a major player in the online grocery and drinks sector and our solution provides them with the perfect platform to continue to evolve their e-commerce operations and meet customers’ changing needs. We look forward to a very successful deployment of our partnership.”