KPOP 1004 is one of the largest K-Pop retailers in the US. Credit: Joel Muniz / Unsplash.

E-commerce and digital consultancy company WPF Holdings has acquired the online and e-commerce assets of KPOP 1004, a K-POP and K-Beauty speciality store.

KPOP 1004 will receive 10,000 shares of WPF Holdings’ common stock and the exclusive distribution rights of all K-Pop and K-Beauty products for WPF Holdings and its subsidiaries.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The financial terms of the transaction have not been disclosed.

In a statement, WPF Holdings said the transaction ‘reflects the more technology-focused direction of WPF Holdings and modifies and closes out the acquisition agreement prior announced between the parties’.

Following the acquisition, WPF Holdings will integrate all the acquired assets and operations into its new subsidiary company, K-Shop.

KPOP 1004 will serve as the only distributor of all K-Pop and K-Beauty merchandise for the new company.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The retailer is currently the US’ largest K-Pop retailer in terms of square footage.

WPF Holdings said the deal will allow it to increase its sales and attract K-Pop fans online using WPF Holdings’ marketing and technology.

Besides its digital website, K-Shop will install physical kiosks in every KPOP 1004 location to help consumers buy online-only or non-stocked items.

The kiosk programme was initially launched at the Ontario Mills Mall, Westfield Valencia Town Centre and San Francisco Premium Outlet in California, as well as the Las Vegas South Premium Outlets in Nevada.

KPOP 1004 plans to expand into other states by the end of this year.

The US’ K-Beauty market currently generates $10.3bn in revenue and is expected to reach revenues of $31.6bn by 2029.

WPF Holdings aims to provide e-commerce and digital consultancy services to help businesses ‘navigate the ever-evolving digital landscape’.

The company employs colleagues across web design, digital marketing and e-commerce strategy among other fields.

Through these, it aims to help brands increase their online presence and revenue.