Canadian plant-based confectionary company Yumy Candy has shared plans to expand its ‘low-sugar better-for-you’ confectionery into the US market.

As part of this plan, the company is assessing potential distribution partners and food brokers as it looks for partners with large distribution networks that align with its principles.

Entering the US market represents the first step Yumy is taking to expand into the international market.

Yumy CEO and founder Erica Williams said: “Expanding into the United States is a game changer for our company. If executed properly, it will exponentially grow our revenues and global profile.

“Establishing our brands as one of the top confectionary companies in Canada has allowed us to go into the US with leverage.

“Entering the market with a known brand with a history of success, we have become a desired and preferred product to many distributors.”

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By GlobalData

The US is one of the world’s largest confectionary markets, having more than 63,000 supermarkets and grocery store businesses as of this year.

Yumy said that it has already begun selling its products at Western Canada’s largest retailer, as well as the largest retailer in the country at large.

Williams added: “Our company has been reached out to by some of the country’s top distributors/brokers and we are currently in in-depth discussions with them.

“Over the last year, we have entertained many offers to come to the US, but now we feel that our company is ready and poised for this expansion.

“We have confidence in our existing infrastructure, our aggressive growth strategy, manufacturing capabilities, distribution plan and our ability to market our product.”

Based in Vancouver, British Columbia, Yumy manufactures gelatine-free confectionary products using non-genetically modified organism (GMO) ingredients with proprietary recipes.

Previously known as Yumy Bear Goods, the company changed its name in December last year.