Poland-based grocery retailer Żabka Group has purchased a majority stake in DRIM Daniel Distributie, a distributor of fast-moving consumer goods (FMCG) in Romania.

The move represents Żabka’s entry into the Romanian market and aligns with the growth strategy for international expansion adopted by the company in 2021.

DRIM Daniel Distributie has one of the largest FMCG product distribution networks in the Romanian market, supplying 12,000 retail stores.

The family-owned company has more than 800 employees.

The decision to enter the Romanian market follows a thorough analysis of local consumer preferences and market potential.

Żabka expects its presence in the market to provide valuable insights for further investments and development within the region.

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By GlobalData

Żabka Group CEO Tomasz Suchański stated: “We are building a partnership with the company that benefits from immense trust from its business partners and customers in the domestic market, but also grows adhering to the standards to which we are committed at Żabka.

“Shared values, mutual respect and trust form a solid foundation for a strategic partnership and the ambitious projects we have in our plans. We devoted the past quarter-century to dynamic growth in Poland, and today we embark on the next stage, which involves commencing operations in a new European market.”

Żabka serves more than three million customers daily through its network of more than 10,000 stores.

The company’s expertise in convenience retail and financial strength will improve DRIM’s development.

The deal is subject to regulatory approval from the Romanian authorities and its financial terms have not been disclosed.