Sweden-based company Axfood has entered into a multi-year framework agreement with European provider ZetaDisplay for digital signage solutions and services.

As part of the agreement, ZetaDisplay will develop and establish a new digital signage solutions concept across 220 stores of the grocery retail chain Hemköp, an Axfood brand.

The two companies have reimagined the digital Signage solutions network depending on the customer journey in each of Hemköps store types.

According to ZetaDisplay, this will improve the effectiveness of messaging through display type, placement and content.

Hemköp was seeking a refreshed in-store solutions concept, which is supported by business value focus, data and analytics, throughout its stores in Sweden.

Hemköp marketing director Ted Bergström said: “Going into this project, we had very clear ROI demands along with the need to innovate. Working alongside ZetaDisplay, we are proud to have pushed the boundaries of what Digital Signage can achieve in retail environments by challenging established practices and instigating a fresh approach.

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“The ZetaDisplay team really took time to understand our business and developed a bespoke solution that allowed us to better communicate with our customers. This has helped us to hone our marketing approach through optimized technical set-up, as well as content creation and relevant messaging. This project has really come with a great many innovative business and marketing insights that we are now aiming to roll out as soon as possible across all our stores.”

ZetaDisplay, which is based in Malmö, manages 100,000 installations globally in more than 50 markets.