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April 10, 2018

Zilingo to launch Zilingo Asia Mall in US

Southeast Asian e-commerce firm Zilingo is expanding its business into the US with the launch of a new B2B platform Zilingo Asia Mall (ZAM).

Southeast Asian e-commerce firm Zilingo is expanding its business into the US with the launch of a new B2B platform Zilingo Asia Mall (ZAM).

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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The expansion is a part of the company’s $54m Series C fundraising round led by investors Sofina, Sequoia Capital India, Burda Principal Investments and Amadeus Capital.

The investment will be used to launch the B2B extension, ZAM, in the US market and strengthen its presence in Indonesia and other ASEAN markets.

“We saw how Zilingo could leverage its existing Asian supply chain network they built from its consumer business to drive value for the American and European fashion businesses.”

Zilingo co-founder Ankiti Bose said: “The ZAM customer is anyone who makes or wants to make their own apparel, a retailer or reseller, or the procurement people in mid to large-size fashion brands.

“Our team truly believes that no merchant is too big or too small to grow their business online and that every fashion label, big or small, should be placed on a level playing field.”

ZAM is an all-in-one procurement solution that extends beyond the catalogue and connector e-commerce model. It enables retailers globally to buy merchandise in bulk from Asian suppliers.

The B2B solution also offers fashion and lifestyle procurement solutions, including sourcing competitive pricing, merchandising, procurement, quality control, flexible credit and customer care to small retailers.

Sequoia India Spokesperson said: “Major global fashion brands source most apparel from Asia at $1.5 a piece for massive quantities of over a million pieces.

“We saw how Zilingo could leverage its existing Asian supply chain network they built from its consumer business to drive value for the American and European fashion businesses.

“ZAM has figured out how retailers can source quality, current products at $2 a piece for quantities as low as 200 and also make it an easy experience.”

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.