US home decor retail chain The Brand House Collective, formerly known as Kirkland's, will open its first Bed Bath & Beyond Home store in Nashville, Tennessee, on 8 August 2025.

This marks the company's inaugural launch under its new identity following shareholder approval on 24 July 2025.

This June, the company disclosed strategic adjustments to its operations and management. The overhaul includes a shift to become a multi-brand retail operator, streamlining its physical footprint, and enhancing core business processes to foster growth.

The strategy involves consolidating properties and closing underperforming stores to reduce excess inventory, aiming for faster stock turnover and improved asset returns.

Furthermore, the company plans to operate 290 stores, housing brands such as Kirkland's Home, Bed Bath & Beyond Home, and Overstock.

The company said: "To celebrate our grand opening on 8 August, in honouring our brand's history, we're bringing back the beloved Bed Bath & Beyond coupon."  

The retailer has invited customers to redeem their legacy coupons or receive a new one at the store, with the first 25 purchasers receiving a free memory foam mattress.

From today (29 July), The Brand House Collective will trade under the new ticker symbol 'TBHC', with no action required from shareholders concerning the change.

Earlier in the month, the company revealed a series of executive appointments as part of its transformation into The Brand House Collective.

Specifically, Andrea Courtois took on the role of senior vice-president and chief financial officer, succeeding Mike Madden.